- Content Creation:
• Develop engaging and high-quality content tailored to each social media platform,
• including posts, stories, videos, and graphics.
• Collaborate with the design and marketing teams to create visually appealing and
• brand-consistent assets.
• Write compelling copy that aligns with the brand’s voice and engages the target
• audience.
• Stay updated on current trends, platform updates, and audience preferences to create
• relevant content.
• Basic graphics design skills with average use of tools like Canva
Advertising Campaigns:
• Plan, execute, and optimize paid social media advertising campaigns across platforms
• like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor ad performance metrics, analyze campaign effectiveness, and provide
• data-driven recommendations for improvement.
• Manage ad budgets efficiently to maximize ROI and meet key performance indicators
• (KPIs).
• Conduct A/B testing for ads to identify high-performing strategies and refine targeting
Engagement and Community Management:
• Monitor and respond to comments, messages, and mentions in a timely and professional
• manner.
• Foster positive relationships with followers and maintain a strong online presence for the
• brand.
• Identify and engage with influencers or brand advocates to amplify reach and
• engagement.
Analytics and Reporting:
• Track and analyze key performance metrics such as engagement rates, click-through
• rates, impressions, and conversions.
• Prepare detailed performance reports with insights and actionable recommendations.
• Use analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to assess and
• improve campaign outcomes
Strategy Development:
• Create and implement a comprehensive social media strategy aligned with overall
• marketing objectives.
• Identify target audiences and craft strategies to effectively reach and engage them.
• Regularly review and adapt strategies based on performance data and emerging trends.